VITAMIN L (Landscape)

The Disruption of Color in Contemporary Landscape

/ 9 July, 2019

Art OnCuba is pleased to announce the next Pan American Art Projects exhibition: Vitamin L (Landscape): The Disruption of Color in Contemporary Landscape, which will take place from July 13 to August 24 of this year.

The exhibition proposes to discuss the contemporary variants of one of the most traditional themes in the history of art: the Landscape. Works of different formats and manifestations will be presented, selected intentionally for their range of grays. The minimalist action of avoiding color and highlighting the white, black and intermediate ranges in the representation, is a turning point of desacralizing all the contemplative aura that has historically accompanied the landscape. And, although they still contain that contemplative spirit, these representations end up reversing appearance if they assumed it as a pretext. It is a way to break the limits of such an old concept, and then to break through, disturb and transcend the traditional and hermetic codes.

The term “Vitamin” refers to the studies on the “expanded art fields” that Phaidon Editorial has launched in the last ten years, aimed at the expansion of manifestations such as painting, sculpture, photography, etc., named with their initials, as it happens in medical nomenclature. And because of the nature of this project, focused on the most contemporary landscape postures, we have decided to call this renovation process as “Vitamin L”, referring to the Landscape category.

We thank the curator of the project, Claudia Taboada Churchman, for sharing it with our magazine, and we extend to all the friends the invitation to the upcoming exhibition of Pan American Art Projects.

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